Customer Research

WHY YOUR CUSTOMERS SEARCH

Yes, we design websites. Yes, we program web applications. But we go a step further. We help you present the right solutions, in the right way, to the right customers. The results is a web site which costs less to develop. It drives more revenue. And it helps you turn traffic into revenue.

When your website presents a solution effectively, the cost of acquiring a new customer suddenly becomes affordable.

Knowing what your customer wants, creates better web design.

The message your website communicates is the sum of its parts: your copy; your graphics; page layouts; even how your pages link together. Designing a website simply to be visually attractive misses critical steps. You should structure your website as a step-by-step process demonstrating how you solve problems. It shows your visitors what is in it for them. Immediately.

“How do you find out what my customer's thinking?”

First, we ask you a short list of questions about your customer. After all, you know them best. We use a methodology we’ve developed to leverage search engine data on your behalf. We know the right places to look for this data: search engines, website forums, customer comments. We use everything at our disposal to quickly learn what your customer wants in a website. This process can take anywhere from a few hours to a few days.

"How do you translate customer data into compelling web designs?"

Once we've compiled data about your customer, we begin building profiles about your target audience. We filter the results of our research down to 1 to 3 core customer profiles. We try to put a face with your typical customer. This way your website becomes personalized. Your sales process feels conversational.

Next we create a sort of “storyboard” for your website. We document each objective each of the core customer profiles wants to achieve. We create a series of wireframes to show you how each page will achieve your target customer’s goals.

We organize all this data into a site map. Each page of your website will help create a chance to lead customers to the next logical step in your conversion path.

“This seems like a lot of work just to start designing a website?”

Yes. But its worth it. We know this from experience. We've seen lots of clients invest thousands of dollars into a website only find it doesn't produce revenue.

Learn how our web design process includes your search optimization goals