Search Optimization

WEB DESIGN WITH KEYWORDS IN MIND

One of the most common requests we get from clients is a "search engine friendly" web design. You've probably figured out traffic makes or breaks the success of your site, just like they have. Getting free traffic from search engines is pivotal to increasing your websites profits.

We put the complex requirements of search engines, like Google, into a practical plan

If you want to do SEO right, your whole site has to be designed around SEO best practices. But search has gotten complicated. Unless you want to read Google's latest patent filing document, its hard to know what things are consider "best practices". We help you develop a cohesive strategy. We merge your web design requirements with your SEO goals. We take this approach to your project from the beginning to end.

We help you avoid constantly redoing your website to just to rank for 1 new keyword.

A lot of clients come to us with a history of having to redo their site over and over. They start out trying to rank highly for a few competitive keywords. Three "experts" later they're left with a hacked-together site they're not really happy with. Instead of only saying we offer SEO as part of our design process, we show you. We explain exactly when design impacts SEO. We show you the precise and exact ways SEO should be factored while developing your website.

We design your entire site around your core keyword goals

As part of your web design process we help you navigate the intricacies of "on-page" search engine optimization--everything that matters SEO-wise about your own website. This way when it comes to your "off-page" marketing (which third-party sites link to you and how) you'll have a far better chance at ranking highly quickly.

Each segment of your website pages will work towards your keyword goals

We design your website so each visual block helps your keyword goals: header, sidebar navigation, and body. Search engine robots evaluate everything about your page--even the relationship between page elements and your keywords. Unlike traditional graphic designers, we take your SEO goals into consideration first. Your keywords will influence how your page layouts are formed; how your site is organized; and, how your content templates link together.

SEO-friendly graphics, document design, code, and infrastructure

When it comes to SEO there are very few things that are exempt: How your graphics are formatted matter. How you use HTML code to display the graphics. The way your organize your code. Whether your site is universally accessible. Even down to how you render your typography. There's a lot of minutia to do SEO right. Our approach is to worry about all of these details every step of the way. This way never have to.

A plan for syndication - RSS feeds, backlinking, and social networking

On-page SEO (optimizing your own site) is important. But its worthless without incoming traffic. As part of your project, we'll advise you on which tools to use to help generate relevant traffic. We can help you set up RSS feeds for desired syndication services. We'll also ensure you have english-like, permanent URLs to improve the quality of your backlinks (i.e. in-bound links). We'll also help you deploy social sharing tools, or page widgets. You might target Digg, Reddit, or Facebook. We'll help you document the requirements and implement the right tools.