PPC Management Pricing & Options:

“Why Am I Not Getting the Results I Hoped On My Own With Pay-Per-Click?”

You may have already noticed performance blind-spots while trying to run a successful PPC campaign. It might feel like you're missing a few pieces of the puzzle. PPC marketing is more complicated than it first appears. you might have gotten traction at first, but then don't see the results you hoped.

Finding the right combo of ad copy + ad position + right keyword options (broad vs. exact vs. phrase match) can revitalize you campaign. That's why we're here. Whether you just want coaching for the DIY approach or someone to manage the entire process to ensure your success. We eliminate all of the unexpected variables that pop up everyday when managing profitable PPC campaigns.

“What is An Ideal Budget to Start With?”

$500 is a minimum ad spend to get started. You might find yourself spread thin over 30 days though. Our suggested start-up budget is $1,000.

In spite of your industry and competition, you'll get the best start this way. Each monthly maintenance cycle involves a “grab-and-run” approach. We scour your campaigns to find profitable ads and delete underperforming keywords on the spot. Our suggested monthly budget gives you the flexibility to find high ROI keyword competitors you aren't using this method would've ignored.

“How Exactly Does PPC Work?”

Let's use a sample. Let's say you own an accounting firm. A prospective customer turns to Google to do some research. They enter the keyword query “chicago small business accountant.” You're goal is to target search engine traffic, locally (you don't want to appear in front of a searcher in Los Angeles, just Chicago).

Presumably there would be advertisers for that term already. Let's just assume the top bid was $0.50 (for easy math). To appear higher you'd need to bid at least $0.51. Each time a prospective customer clicks on an ad, the advertiser is charged a small fee. In this case you'd pay $0.51.

Granted, it gets a little more complicated when you're trying to target certain ad positions, maintain daily budgets, increase your quality score or optimize your site for conversions. But that's what we're here for -- you worry about turning prospects into customers. We'll worry about the mechanics of sending you prospects.

“What are Clicks Versus Conversions?”

Clicks occur when a searcher clicks on your paid ad. Conversions are a critical performance metric. Basically it's the point when your visitor transforms into a customer. They've given you their contact info or their credit card. Usually there's a “success page” just after the point of action, Wahlah --- a conversion.

“What Are The Costs of PPC Advertising?”

Click costs will vary by keyword, match type and even network. Traditionally we set a maximum bid you are willing to pay for a keyword. Actual CPC (cost-per-click) can be as little as $0.25 on up to $20 or more. We tailor choice of keywords and budgets based on your business goals. A bidding plan is put in place to target the most qualified clicks while generating the most traffic.

Our objective is to uncover the most relevant keywords for your products and services. When Google agrees with our choices (a function of ad rank, quality score, bid, landing page, etc) they give you a discount. So you can pay half as much as your competitor while getting 20-30% more traffic.

“Can Pay-Per-Click Really Work for My Business?”

For more than 80-90% of business out here PPC will work. Whether you're offering a service or a product, pay-per-click marketing can help. Your business goals will define how best to use the service. If you're aiming to reach more consumers locally, or you're trying to generate leads for a national company, PPC can be an effective strategy. PPC's effectiveness all comes down to the ability to target the right consumers at just the right time -- when they're ready to buy.

“Why Would PPC Advertising Be a Better Starting Point for My Marketing Campaign vs. TV, Radio or Print?”

Most importantly there's essentially ZERO cost (yes, that's right FREE) until a prospective customer clicks on your ad. You can control how much you spend each day. You can even adjust your costs over time. Return on your ad spending is more trackable than other media. You can find out which keywords, which ads, and even what parts of the country produce the most sales. The trick is finding this out quickly to allocated the most funds to the top performing ads.

“What Do You Do When You First Start Managing My Campaign?”

When we first start managing your campaign, we'll spend time finding out what has worked to-date (and what hasn't). We'll ask key interview questions about your business. A competitive analysis is also conducted. This helps us get to the heart of what you offer. We'll also dig deep into the customer's problem-solution scenarios. We also review with you how you'll plan to follow up with leads and sales to maximizing your profit.

The data translates into the keyword research process. We begin compiling a short list of keywords we want to test. Over the course of 3-4 weeks we hone in on what keywords are producing sales (or leads). We slash the keywords that aren't performing. We repeat this process for the first 8 to 12 weeks. Once your campaigns have reached our performance goals consistently, we begin translating the successful campaigns to Yahoo and MSN Adcenter.

“What Will You Do For My PPC Campaigns Each Month?”

Optimizing your campaign each month is where the real success lies. Daily split tests are performed on every single keyword in your account. Bids are optimized and adjusted every day. We also delete non-performing keywords after collecting data each month. Negative keyword research is also on-going. You'll know exactly what has been done each month via periodic and month account reports. These will be sent to you via our client extranet, where you can log on anytime to review progress.

“How Long Does it Take to See Results?”

Timelines vary by budget, business, goals etc. As a general guideline... in you first week you can expect to seen an increase in traffic. We start slowly testing for conversions across a broad set of keywords. In weeks 2-3 we'll narrow down the list of what's showing early signs of ROI. Weeks 3-4 we begin scaling the campaign to increase your sites exposure. Weeks 408 are optimization phases. In weeks 8-12 you will see a campaign take shape on a large scale. By now you should see a steady stream of sales.

“What Type of Guarantee Do You Offer?”

We're confident we can deliver. If at the end of 30 days, you're not jumping for joy over the first changes and improvements we've made to your Adwords account, we'll refund you entire setup fee and promptly send you $100 cash, as a "thank you", for giving us a try.

“Can You Tell Me More About Your Company?”

We've been doing search engine marketing and web development for over 10 years. We started out as employees of e-commerce start-ups, which later grew to over $60M a year. Since 2006 we've been developing websites for clients, usually with a focus on e-commerce or lead generation.

Today our focus is exclusively on helping small and medium sized businesses increase sales from pay-per-click marketing. We help our clients with strategy through coaching, site optimization, PPC management and landing page design.

We manage PPC accounts with budgets from $500 a month to $48,600 and up. We have a proven track record with dozens of client success stories. We use sophisticated algorithmic bid management tools to manage your account. We are based in the United States (60 miles south of Chicago).