Our Process

Our systematic web development approach helps you generate more sales.

As you may have already found, web designers are a dime a dozen. You probably had a harder time finding a web design company who truly understands SEM. Especially when you asked them to prove it.

The fact is many companies overpay for search engine marketing (SEM). And then they get web design from a separate provider. You never get the results you want. It’s like the trying to run a sack race—the right and left legs are always tripping over each other, never accomplishing anything.

Search marketing, design, and optimizing sales conversion are three separate disciplines for sure. Yet, they are all pieces from the same puzzle. Find a web design firm that understand this is more rare. A firm that actually has a wholistic methodology for SEM and web development extremely unique.

You want more than a web design—you need a cohesive design and search marketing coach.

We help you bridge the gap between search engine marketing and web development. You avoid having to tack on your marketing strategy after your site is already developed. Your conversion strategy will influence every stage of your website project.

Increase your sales by uncovering your customer’s objective

We uncover the problems your customers are looking to solve. What motivates them to search. We use a list of internet resources to reveal the problems they need to solve. From there we develop 1 to 3 customer personalities you want to target. Your website becomes highly targeted to both their emotional and logical needs.

Use a budget-conscious strategy to effectively present your solution

We help you develop a strategy to make your solutions relevant to each customer. Using the customer profiles we developed, we begin to wireframe a site that will engage their needs. Every element is prioritized by how crucial it is in persuading your visitor toward your goals. We help you plan your home page, your interior pages, even the pages you’ll use for pay-per-click marketing.

Get a clear process to implement your plan with transparent communication.

Before we move on to the next step we make certain we have met your expectations. You are given a detailed document which outlines the scope of your project. Timelines, milestones, and deliverables are communicated clearly. A cascading method is used to keep your project on track. As each milestone is completed, you will review deliverables and give your feedback.

Plan how all your internet marketing pieces fit into your website

Marketing and optimization for search engines, persuasive information architecture, agile web development, accessible html code—these are pieces to the puzzle when it comes to creating a revenue-producing a website. Each of these disciplines are part of our approach to delivering your website.

Know the mechanics of increasing your website sales.

Each phase of your project is accompanied by a careful check list. Here are some of the questions we ask:

• Does each design and layout decision meet the needs of your audience?
• Does the imagery compliment or distract from the message on each page?
• Is the copy written to appeal to both logical and emotional buyers?
• Will the customer use each page to take the next action?
• Does the site create trust and credibility when asking the visitor to take action?
• Does the page offer the right amount of reassurance?
• Is the next action the least number of clicks away?
• Are the headlines both search engine friendly
• Does the checkout or sign up process prevent abandon?
• Are all forms accessible and easy to fill out?
• Does the technology allow content to be easily targeted to each customer segment?
• Are there highly relevant landing pages in place to accommodate pay per click?
• Is the layout and design to focus visitors on the most important parts of your page?
• Do the landing page templates effectively accommodate other marketing, such as email and SEO?

Find out which web design will make your customers buy more often

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Phone: 877-932-3389

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