Project Questionnaire

Timeline

1. What is the the priority of your project timeline?
2. What is your mandatory launch date, if any?
3. Will the project launch in phases? List milestones and dates if applicable.
4. What is the budget range for your project?

Responsibilities

1. Who will be providing content during development?
2. Who will be responsible for maintaining the site after launch?
3. Do you need a method of periodically archiving your site for safekeeping (i.e. database backup)?
4. Do you have a method for analyzing your website performance (i.e. analytics)?

Website Goals

1. Will you sell services, memberships, or physical products?
2. Is the main purpose of the site to get the visitor to take a specific action, or generate brand awareness?
3. List 3 sites you really love and 1 reason you like it (doesn't have to be in your industry).
4. List 3 sites you really hate and 1 reason you don't like them (doesn't have to be in your industry).

Feature Scope

1. What are the different types of content you're planning to offer?
2. How often will you update the site, and which content types does it apply to?
3. What are the different types of community features you want to see (forums, blog, blog comments, etc)?
4. Will the site include media-intensive components such as streaming video?

Audience Analysis

1. Who is the primary audience for your site (most significant percentage of your demographic)?
2. Who is a secondary audience (small, but significant percentage of your demographic)?
3. What visitor needs to you hope to fulfill?
4. What visitor needs aren't currently being met in the marketplace?

Brand Analysis

1. Do you have a logo already?
2. What are the desired brand feelings you hope your website will convey (e.g. warmth, friendliness, reassurance, comfort, excitement,)?
3. What are the desired brand attributes you hope your website will convey (e.g. caring, honesty, humor, professionalism, intelligence, technological savvy, sophistication, reliability, trustworthiness)?
4. What are the desired brand adjectives you hlpe your website will convey (visually appealing, simple/understated, edgy, classic, up-to-date, crisp, modern, traditional)?

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