Setting Rules for AdWords Affordable Cost Per Conversion
posted by Matt DeYoung
Without rules about what you can afford to lose with pay per click, you may miss opportunities that are viable with optimizations, or you may overspend longer than you have to. The easiest way to address this is by setting affordable loss rules.
What’s your affordable loss per campaign? If you know that you can only spend 2x cost per conversion, it makes it that much easier to spot problems in your campaigns. A healthy, sustainable campaign means there’s one dollar going out, and two coming back. Problem is, that doesn’t always happen right out of the gate.
Here’s what you’ll learn in this video:
- Defining affordable loss.
- What is the most you should pay max cost per conversion?
- When to fix, pause, or cut a campaign based on cost per conversion?
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Dustin Deyoung
Matt DeYoung