What to Optimize Landing Pages and Why
I’ve been following ION Interactive for awhile now. Whoever manages ION’s twitter account noticed I promoted one of their blogs about the “5 Ring of Conversion Optimization” and suggested I check out the slideshow Scott Brinker prepared for the SMX West show. You’ll get a sense of what’s possible to test on your site, and why you should do it. They also review how the sphere of communication (or rings) outside your site impact your optimization plans.
posted by Matt DeYoungREAD MORE
Dustin Deyoung
Matt DeYoung